Emerging Trends and Issues in Healthcare

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Concerns about safety, technology, data accessibility, and infrastructure have been highlighted ever since the COVID-19 pandemic, showing areas of vulnerability within healthcare organizations around the world.

Early on, it was clear that relying solely on an organization’s internal supply chains and resources to meet all of its needs would not be feasible. Ad hoc partnerships developed as a result, with providers, suppliers, and non-healthcare businesses stepping forward to offer resources and the ability to handle the crisis.

Building on this mentality, successful businesses will look for new methods to innovate and bridge gaps with partners who have specialized knowledge of the issues at hand.

The Issues

  • Data Security

Healthcare firms are particularly vulnerable to cyber-attacks because they frequently store personal, financial, and medical data that could be stolen and sold for insurance fraud purposes. Because viruses have the ability to lock down patient care and back-office systems, internet-connected medical devices are vulnerable to tampering.

  • Workforce Shortage

Finding and retaining talented personnel is already a huge issue for healthcare providers. As the job market becomes more competitive and healthcare services become more necessary, the situation is making healthcare workers step up their giving of benefits.

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  • Rising costs

Spending and the current economic downturn are very closely related. During these difficult economic times, we may expect healthcare spending around the world to increase by a wide margin. In truth, the number of buyers varies per country and is not necessarily based on the size of the country, but rather on the structure of the healthcare system. Furthermore, purchasing habits are changing toward more coordinated, collaborative purchases.

  • Quality of service

As people begin to exercise their right to choose how and with whom they interact for their healthcare needs, the quality of care expected by consumers is becoming increasingly crucial. They want data and for processes to be transparent. As a result, healthcare organizations will need to concentrate on how to report quality outcomes in a relevant way to patients. 

Trends in Healthcare

  • Patients are updated through Social Media

Patients are becoming more involved in their healthcare than ever before. The Internet today provides easy access to information regarding medical disorders and treatments. 

Social media is changing the way people connect with healthcare. Patients are using these sites to talk about treatments, procedures, and even specific practitioners.

In addition, healthcare practitioners, agencies, and charities have started using social media and other apps such as to interact with their constituents; in times of crisis, this will become a key tool. 

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  • E-consultation / Personalization of Care/Virtual Care

Virtual care or some call it E-consultation, has become a key player in the medical industry and became more prominent during the start of COVID-19. Aside from remote appointments and virtual consultations with your doctor, patients can order prescribed medicine and have it delivered to their homes in a matter of minutes. 

  • Cooperative Competition

Cooperative competition, or “coopetition,” is the collaboration of business competitors in the hopes of achieving mutually beneficial outcomes. Whereas some providers perceive big-box retailers, national pharmacy chains, and other newcomers as dangers, others see opportunities. Their approach is to utilize the talents of these major players to lower the cost of care, boost downstream market capture, and focus on core specialist services, all while remaining highly linked to the patient and offloading financially draining activities.

  • Workforce Diversity and Safety

The improvement in inclusion and diversity within healthcare teams is definitely promising. This includes hiring individuals based on their skills and experience, and not for any other reason, which drives better outcomes, better engagement, and higher staff retention.

  • Artificial Intelligence and Automation

Incorporating AI and automation into healthcare is the future. It reduces redundant tasks, identifies data patterns faster, and eliminates bias-based readings. This increases efficiency and effectiveness for hospitals and health systems in developing next-generation care, not only for patients but also for employees.


The healthcare business is still dealing with unprecedented uncertainty. Healthcare companies are tenacious in their pursuit of long-term survival in an ever-changing sector. Health organizations are working on projects such as developing forecasting tools, reorganizing business portfolios to improve financial stability, establishing a contemporary supply chain, and being agile in a post-pandemic world.

Successful healthcare businesses will use the lessons learned in recent years to prepare for the challenges ahead by exploring new business strategies based on the patterns they observed and altering both patient and employee experiences to maximize efficiency, trust, and profitability.



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